Salesforce and CRM specialist: certifications, study paths and pay
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You configure and improve customer relationship systems such as Salesforce so sales and service teams can work better, including with AI agents.
See practice tests for this roleWhat does it pay?
What you do
- Configure objects, flows and permissions
- Support sales and service teams
- Gather requirements and improve processes
Skills that matter
- Salesforce platform knowledge
- Declarative automation
- Data quality
- Business analysis
What does this role pay?
United States, May 2025, annual wages for the closest official occupation: Computer systems analysts, U.S. Bureau of Labor Statistics. Entry-level jobs usually start nearer the lower figure. Pay in Australia, the United Kingdom, Canada and other countries is different, so check local job boards and salary guides. These figures are a guide, not an offer or a promise of pay.
Practice tests that fit this role
Certifications that appear most often alongside this role. Start with the first one if you are new to it.
Study paths that lead here
Job titles this page covers
- CRM operations manager
- CRM solution analyst
- Functional consultant
- Junior functional consultant
- Salesforce Administrator
- Salesforce Consultant
- Salesforce developer (junior)
- Salesforce or Microsoft 365 administrator
Employers use many names for similar work. Requirements vary by employer and country, and a certificate supports your application but does not guarantee a job.
Related roles
- Low-code and automation developer
- Business analyst
- Machine learning and AI engineer
- Data analyst
- Technical sales and customer success
- Systems administrator
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